Sometimes less is more right, darlings? In this case isn’t less chemicals more appealing in beauty products? Sometimes reading the labels on our cosmetics can be overwhelming and scary so here are some brands whose products are stripped down and avoid some of the chemicals.
Beauty Counter was started with safety in mind. According to their website they have banned 1,500 “questionable or harmful chemicals” from their products noting that the United States government has only banned 250. Their “never list” explains why each product has been banned. Their sheer lipstick is a best seller.
ILIA’s focus is lip care, but was launched when founder Sasha Plavsic was trying to understand the ingredients on the back of a lipstick package. Their products are up to 85% organic and their focus on good for you ingredients goes all the way down to their packaging made of recycled aluminum.
Tinted lip conditioners are where the product line started and the brand’s come in a variety of colors.
Plant-based formulas are how W3LL People keep potentially harmful chemicals out of their cosmetics. Organic Aloe Vera is in almost every product they make. The company also promises no creasing or fading which is an added bonus for women over 50 looking for coverage out of their cosmetics.
W3LL People’s Bio Correct Multi-action concealer is a combination of organic algae, coffee, pomegranate and anti-aging peptides that not only offers complete coverage, but also all day wear without fading or creasing.
Makeup artist Kirsten Kjær Weis launched Kjaer Weis as a highly curated brand that fused what was good for women with what looked good on women. The line is completely organic and features a refillable compact system aimed at reducing waste. The line is produced in Italy and has a CCPB( Controllo e Certificazion Prodotti Biologici) one of the strictest organic certifications in Europe, which already has stricter standards on cosmetics than the United States, according to her web site.
While some of her products are certified organic others are certified natural. Check out her certified organic mascara.
Alima Pure believes in keeping it simple especially when it comes to an ingredient list. The brand doesn’t use parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. And one step beyond that they offer a glossary online of everything that is in their mineral-based makeup.
But just because the ingredients are simple doesn’t mean the brand is bland. Alima Pure offers tons of bold colors in their products including their lip tint.