Beauty Dos and Don'ts for the Mature Woman

By: Honey and the Honey Good Editorial Team

It's often said that women want it all but, truth be told, we secretly want less... think fewer crow's feet, fewer sunspots and fewer vertical lip lines. Instead of banning the use of magnifying mirrors (which, let's face it, we really need), we challenge you to embrace aging gracefully while taking advantage of simple and subtle beauty tips that can help you look younger, healthier and happier no matter your age. Here are our top beauty tips for women over 50

Go! Blue Mascara: Did you know that the color blue is the warmest and coolest color on the color wheel? Eyes express our personality, our warmth and a certain coolness that gives us attitude,  so it's not surprising that the newest color tones of mascara on the market are different hues of blue. Honey shared with us why she considers blue mascara a definite beauty do and which brands she personally wears.

"My eyes caught an article in a magazine about the new blue mascaras on the market so I ran across the street to Neiman’s, with my Wheaton Terrier, Orchid. I tried on sample after sample with my regular salesperson, Renna. We noticed that my eyes lit up with almost a runway look! Tom Ford’s blue is intense. Givenchy is subtle and very elegant. Dior is a cobalt blue. YSL’s added a formula that strengthens the lashes. Chanel will be adding a navy to its line soon. Guerlain’s navy is already successful!  I bought Tom Ford and Dior! I wore the Tom Ford last night to my grandson’s middle school graduation. His ten year-old brother, Joshua, said to me: 'Honey, you’re a real dish for a grandma - love your blue lashes!'"

No! Powder Blush: "Never use powder blush again. Go into your makeup closet right this minute and toss that powder blush. Replace it with creams, sticks, and tints—that’s all you need. They are mistake-proof, and starting with a little controllable dab, you can easily build to a visible natural color.” This is the advice of Andrea Robinson, author of "Toss The Gloss, Beauty Tips, Tricks and Truths for Women 50+" and former beauty editor of Vogue magazine as well as president of Tom Ford Cosmetics. Trust her. Instead, opt for a cream blush such as Laura Mercier Creme Cheek Color ($22.50 at Nordstrom). 

Brooke Shields, now 50, at the 2015 amfAR Gala. 

Go! Well Groomed, Thick Eyebrows: Nothing will age you as quickly as sparse brows. Which is why keeping your brows as lush as possible is one of the easiest ways to shave years off your face.  If your brows are already over-tweezed or over-waxed it's time to give them room to grow (back). Brow guru, Ramy, tells AARP that a multi-vitamin is the key to restoring youth to sparse brows, "Take a good multivitamin plus biotin and zinc, and use a moisturizing protein serum designed to encourage hair growth.” In the meantime, fill brows in and if you are missing hair entirely in some areas, opt for a wax based products that adhere wax-based pencil or powder that will adhere to bare skin such as Ramy's brow pomade here

Angela Bassett celebrates her 57th birthday this August. 

No! Anything with Frost: Step away from the frost. Yes, we're talking to you! At a certain age, anything with frost will generally add years to your face rather than deducting them. Opt instead for a matte finish is lipsticks and eye shadows. Eye shadow that is metallic will tend to gather in fine lines. If you see the word "shimmer" in a makeup product name or description, fast walk the other way.

Annette Bening is fabulously frost-free! 

Go! Bronzer (But No Glitter): A soft sun-kissed look can perk up your complexion providing your bronzer of choice is free of glitter, which we consider an over 50 no-no. Both Guerlain and Clinique make finely milled bronzers which, due to their texture, are far less likely to settle into fine lines on the skin.  We love this one by Guerlain and this one by Clinique, both affordably priced.

Go! Beauty from the Inside Out: Bobbi Brown tells AARP that beauty at 50+ starts with lifestyle changes and we agree! "I can’t emphasize enough how what you put into your body affects your looks, energy level and the way you feel about yourself. Drink plenty of water to hydrate and plump up your skin, eat well, exercise and get enough sleep. Pick healthy snacks like the fresh juices, kale chips and raw almonds that I’ve been choosing lately."

Helen Mirren's "secret" to staying slim and stunning at 69? Portion control.

Being healthy, feeling happy and looking great at any age? That, if you ask us, is what women really want.

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