The New Face and Timeless Force of Grandparenting

By: Jerry Witkovsky

If you are a new or first-time grandparent, you’re in good company. According to the 2011 MetLife Report on American Grandparents, one in four American adults is a grandparent; by the year 2020, that number will rise to one in three, or 65 million Americans.

No doubt you’re thrilled to be called Grandma or Grandpa, Nani or Poppie, Bubbie or Zaydie (or – like one spry duo of my acquaintance – Bubbles and Zany). At the same time, it may still come as a bit of a shock. Just yesterday you were pushing your own babies in their strollers – and now those babies are having babies. Clichés like “it all goes by before you know it!” – turn out to be absolutely true.

What no longer rings true, however, is the classic image of America’s grandparents, as depicted in the Norman Rockwell-style tableaux: silver-haired, elderly white folks wiling away their days in their front-porch rockers, waiting for all the kids and grandkids to converge after church for a home-cooked Sunday supper.

Your Generation

It’s possible that this stereotype never fit your family of origin to begin with, as it contains few of the flavors found in the stewpot of 21st-century America.  Or maybe it describes your own grandparents right down to their steel-rimmed bifocals and walking-sticks. Except they were so OLD!

You may be (like I once was) a grandparent barely into your fifties, or even younger – still in the workforce, running half-marathons, with other children, teenagers, still living at home.  Or even if you are a senior citizen, you’re much too active and attractive to think of yourself that way.

If so, you’re one of the lucky ones. Plenty of older adults don’t feel very spry at all; taking grandchildren to Disney World isn’t in the realm of possibility. Regardless of chronological age, no one is immune from chronic illness or worsening disability, financial downturns, caregiving responsibilities, or other harsh realities.

Notwithstanding your circumstances, or what “the other grandparents” can do: you have priceless gifts to bestow upon the grandchildren who look up to you – whether you’re sharing a rafting trip down the Colorado River, or a Hershey bar at your kitchen table.

That is the essence and the beauty of this singular relationship, whose sweetness will brighten your days.

One thing for sure: wherever you fit in the pantheon of contemporary grandparents, the very definition of what an American family looks like, has changed dramatically from what it was even twenty-five years ago. The wheels of change are turning more rapidly than we could have anticipated, and we are all holding on for the ride.

The stabilizing force of extended family – for every kind of family – is more important than ever.

Reproduced with permission from The Grandest Love: Inspiring the Grandparent-Grandchild Connection

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Jerry Witkovsky is the author of The Grandest Love: Inspiring the Grandparent-Grandchild Connection, a self-help, how-to guide to enable families to connect more deeply across the generations. A long-time social work professional, grandparenting activist, and passionate Grandpa, Witkovsky guides you toward the Grandest Love of all, with fresh approaches to helping grandparents enter their grandchild’s world to leave values, not just valuables and create a living legacy. Learn more at


Deanna Shoss

President Intercultural Talk, Inc. Recognized in 2005 “Who’s Who in Chicago Business by Crain’s Chicago Business, Shoss brings over 25 years of communications, marketing, social media and intercultural experience to her work for you. A certified Inbound Marketing Specialist, Shoss has led workshops and training on social media for individuals, businesses, not-for-profits and international associations. “I can do it for you or train you how to do it,” says Shoss, about serving clients who want to have a vibrant web presence and connect to everyone from the people they serve to industry leaders using tools such as LinkedIn, Twitter, Facebook, email and more. Shoss has worked with City government, with McDonald’s Owner/Operators, is past President of the League of Chicago Theatres and provided brand management, social media and marketing strategy to serve 31,000 people across 40 programs and two agencies as Director of Marketing, Communications & Business Development for Jewish Child & Family Services and JVS Chicago. With a Masters in Anthropology and Marketing, Shoss founded Intercultural Talk, Inc. in 2006, a marketing consulting firm providing marketing strategy through delivery with clear, succinct messages that resonate with people of all backgrounds.