Makeup Tricks for Eyes After 50

By Susan "Honey" Good

Our eyes are one of the things that change as we age but, with a few of my favorite makeup tricks, you can make the most of those pretty peepers in just minutes a day. Here's how...

Hooded Eyes

Some are born with hooded eyes but, as time marches on, many of us end up with hooded eyes. Makeup can contour the eyes, giving them the appearance of being more open.  The key is to apply a range of shadows in the correct places on eyelids.

Start by applying a light shadow to the brow bone to help open up eyes and highlight that area. Next, tilt your head back slightly and apply a medium color shadow to your eyelids. Lastly, line the upper lash line, as close as possible to the base of the lashes, with a dark color using a wedge brush. This step is multipurpose: it defines the eyes, making them "pop," as well as giving lashes the faux appearance of being much fuller, which again emphasizes the eyes. 

This is why, darlings, shadow often come in trios- learn to use them all! One to try is Estee Lauder's Pure Color Intense Eyeshadow Trio here.  And, if you need a detailed tutorial and you have the time, watch this fab little video via Look Fabulous Forever with step by step instructions for contouring hooded eyes here


84 Year Old "SuperModel" Carmen Dell'Orefice ; image via

84 Year Old "SuperModel" Carmen Dell'Orefice ; image via

Sparse Brows

Eyebrows become thinner and less defined with age.  Time to fill, shape and define your brows because, as beauty expert Laura Mercier tells here, "A fuller brow looks younger."

Laura suggests having brows professionally tinted  once a month. Not only does this help define brows but the tint will emphasize even the lightest of hairs, making brows appear much fuller.  

After brows are tinted or dyed, you may still want to fill them in. Depending on the type of brow product you are most comfortable with, there are three basic types of brow fillers. Try Anastasia Beverly Hills "Brow Wiz" here if you like a pencil; Nars makes a lovely gel sold here if that is your preference; or, those who prefer a powder, will love this brow powder duo via Glo Minerals here.

Vanessa Williams; Image via bet

Vanessa Williams; Image via bet

Crepey + Dark  Lids

Dry skin may just be the bane of aging but hydration is key to slowing down the hands of time! As the skin on our eyelids gets thinner, it may also become looser and drier, of course.

Nourish the delicate eye area by applying hydrating serum not only to the lower eyelids but to the upper eyelids as well!  I recommend, as does Allure Magazine, Shiseido Future Solution LX Eye & Lip Contour Regenerating Cream available here.  

Apply whatever product you like, darlings, but do it daily and do NOT forget to apply cream or serum to your eyelids, being careful, of course, not to get product into eyes where it may irritate.  After all, our eyes are sensitive. 

The skin on the eyelids often begins to darken with age. No problem -- a great primer and a favorite shade of eye shadow does just the trick. Don't use a primer? You should consider it! The technology behind eye primer prevents your eye shadow from creasing and migrating away from the area shadow was applied to.  I like Lancome's Aquatic Eyeshadow Primer here.

image via

image via

Sparse lashes

Lastly, give sparse lashes the boot with a few tricks of the trade.

First of all, you may want to opt for a lash growth serum such as prescription only Latisse, FDA-approved to make lashes thicker, darker and longer. Like any prescription, there are risks that you should read all about, but I can tell you, Latisse truly works. Or, try a product like  LeMetier de Beaute Lash Growth Serum available at your local department store or online here.

Next, using a wedge brush,apply your darkest shadow at the roots of your lashes to create a soft, subtle line that gives the appearance of thicker eyelashes and opens eyes to boot. 

Lastly, apply a great thickening mascara to pump lashes up even more. I have a couple of favorite mascaras -- Chanel Inimitable and L'Oreal Paris Voluminous x5-- but I'd love to hear about your go-to mascara. I'm always on the hunt for new brands so do tell! You can comment below or connect with me on FacebookTwitter and even Instagram. Let's chat!